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Turning dead screen space into behavioral intelligence
Redesigning the home dashboard's right panel from static, ignored widgets into a behaviorally-driven discovery engine — driving product adoption through precision and timing.
Project Timeline
2 months end-to-end
Platform
B2B SaaS - Web
Role
UI UX Designer
Team
1 Designers · 2 PM
Design Tools
Figma · FigJam · Hotjar
Context
The platform powering enterprise workflows
Tracxn is an enterprise B2B SaaS market intelignec platform platform serving mid-to-large organizations across finance, operations, and compliance. It aggregates 11+ product modules under a unified home dashboard - the most frequently visited surface in the product.
The platform had grown through acquisition and incremental feature shipping. New modules existed but lacked intentional exposure pathways; users discovered features by accident or via CS, not through the product itself.
The home dashboard's anatomy splits into three zones: left panel for personal resources, center for quick shortcuts and announcements, and the right panel — the focus of this engagement — filled with static, decorative widgets.
The brief was clear: make the right panel earn its real estate by doing real work — intelligently, contextually, and without friction.
Context
The platform powering enterprise workflows
Orbis is an enterprise B2B SaaS platform serving mid-to-large organizations across finance, operations, and compliance. It aggregates 11+ product modules under a unified home dashboard — the most frequently visited surface in the product.
The platform had grown through acquisition and incremental feature shipping. New modules existed but lacked intentional exposure pathways; users discovered features by accident or via CS, not through the product itself.
The home dashboard's anatomy splits into three zones: left panel for personal resources, center for quick shortcuts and announcements, and the right panel — the focus of this engagement — filled with static, decorative widgets.
The brief was clear: make the right panel earn its real estate by doing real work — intelligently, contextually, and without friction.